Programs and Opportunities
WIFM’s popular PSA program has wrapped and will debut in late fall of 2015. Each year, it mounts the production of a 30-second, professional grade PSA commercial, with the crew drawn from its members and matched with local film professionals serving as mentors.
The client is selected from charitable organizations working for vulnerable women and children. The finished PSA is aired by the Charity to benefit its programs. WIFM continues to promote the PSAs and charities through its own website.
The PSA is produced at no cost to the charity, except for a nominal commitment fee. The program, which spans several months, takes the client’s basic ideas and goes through expert creative ideation, script development, storyboarding, filming, editing and the final launch. All mentors and crew work pro bono: the reward is a rich collective learning experience.
Hair Peace Charities PSA: Click Here
Hair Peace Behind The Scenes: Click Here
WIFM has worked with many women in the past year to provide them with the tools they need to move forward in their careers. In addition to the PSA Program and training workshops, we assist women with personal guidance, access to industry opportunities, and information related to submissions and funding sources.
Seeding the next generation
WIFM directors visit colleges and universities to discuss careers in film and screen-based media, and the importance of remaining in Pittsburgh, which is a fast developing production hub, attracting out-of-state, big-budget movie productions.